When it comes to executing with ruthless efficiency on a plan of attack, few companies hold a candle to Apple. And the Monday announcement that Apple had sold 3 million iPads during the new product’s first three days of availability is just the latest reaffirmation of that well-deserved reputation.
So what gives with all the
iPad 2 billboards still adorning our byways and highways? Each day, I pass by the iPad 2 billboard (pictured above) which faces our offices in downtown San Francisco. Get into a
car and head south on highway 101, and you’ll spot a couple more in the city and another Apple 2 billboard prior to taking the exit for San Francisco International airport.
Watching from the sidelines, something seems off. Was this the strategy or the result of a disconnect in communications between divisions. Then again, this does offer the savvy staff at Apple’s stores even more opportunity to up sell the customer and wind down the remaining iPad 2 inventory.
Apple wasn’t immediately available for comment but if this was a glitch in the system, it shouldn’t be hard to remedy: Just hire a couple of painters and white out the “2.”
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